Because their external communications strategy aka the content they create to attract customers is not aligned with their business goals. And I understand why. Communication is often not the core…
It was finally the weekend, which meant afternoons at the dog park. Mike’s dog, Butterscotch, seemed to always know. If the alarm didn’t go off in the morning, it must be park day.
Sometimes Mike wondered who it benefited more. He was happy to get out, breathe fresh air. Live.
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