How Your Outdated Website Is Hurting Your Business

Most of us tend to hate criticism, even if there is a level of truth to what is being said. This may very well be the case because you have been working hard to manage your business on your own. You may even have a steady stream of customers with your current strategy. It is also likely that you may be struggling to keep your business afloat. Whatever the case may be, the success of your business may be linked to the quality of your website. An out-dated website will always do far more harm than good. I feel so strongly about this that I would rather you not have a website at all than have one that is out-dated.

Why would any savvy business owner allow their website to become outdated? It serves to represent their company 24 hours a day, even when their physical store is closed. If used well, a website can serve as a powerful tool to generate new leads and attract new customers. Potential clients will automatically assume that the quality of your website reflects the quality of the products and services you have to offer. What does your website say about your business? Does it say that your business is one of the best in the industry? If not, it is time for an upgrade. Let us examine how you can be sure that your website is out-dated and is hurting your business.

Seven Telltale Signs that Your Website is Out-Dated

#1 — Your Website is Slow

#2 — Your Website is not compatible with Mobile Device

It is highly likely that existing and potential clients will be using their smartphone or tablet to visit your website to learn more about what you have to offer. Your website should be responsive and thus will adjust to fit any size screen within a few seconds. If anyone attempts to browse an out-dated website on a mobile device the images and text will appear far too small or look stretched. Either way, it will be a huge turnoff and that means you will be losing out.

#3 — The Content on Your Website is not SEO Optimized

#4 — Your Website Features Obsolete Contact Details

This one should be a no-brainer, but it has to be said. When was the last time you updated your company’s location, email address, or telephone number on your ‘contact us’ page? I am sure that if either one of these crucial pieces of information is out-dated, your customers will be unable to contact you or locate your store. They may get so annoyed that they do not even bother to proceed with their purchase. Just imagine that happening dozens of times per day and think about how your business would have grown if you were able to please those clients instead.

#5 — Your Website does not provide an Accurate List of All Your Products and Services

Your website should be updated the moment you add a service to or remove a product from your menu. There is nothing more upsetting than visiting or calling a company that no longer sells the product you were interested in purchasing, especially when you have seen it advertised on their website. You will attract more clients if your website highlights exactly what you have to offer and the price for each item.

#6 — Your Website features Old Promotions

We all use promotions like countdown deals and sales to attract customers. We are always very good at advertising these deals, but we tend to do poorly at removing these deals from our websites at the appropriate them. Leaving outdated promotions on your website is a huge turnoff to clients because it gives them the impression that you are careless and does not inspire their trust. You will also end up wasting a lot of time when you are forced to explain to dozens of clients who will call or visit to capitalize on a promotion that is no longer available.

#7- Your Clients cannot make Purchases on Your Website

Shopping online is now seen as the norm and customers will automatically expect to be able to make purchases on your website. Again, you want to give your clients that you are in the industry leaders and at the top of your game. Not having this simple feature significantly detracts from your credibility. Plus, clients are more likely to purchase your products and services if you make it convenient for them to do so.

How Your Business has Suffered Because of Your Out-Dated Website

It is likely that you would be feeling a mixture of frustration, anger, and even disappointment. You would probably vow never to buy anything from the store again. It is also likely that you would share your story with as many of your associates as possible and encourage them not to purchase there as well. Now imagine this process being replicated every single day for a couple weeks. How many customers would you have turned away? How much money did your company just lose?

Putting yourself in the position of the customer is the easiest way to learn more about how your company can improve in order to attract more business and retain existing clients. There are still a number of business owners who see the need and refuse to make the necessary changes. Let us discuss why there is no excuse to avoid updating your website.

Why there is no Reason for You Not to Update Your Website

Others have apprehensions about updating their website because they simply do not know who to trust. Technology has made this a very easy process. If your aim is to find a reliable service provider, all you have to do is read the online reviews about the firm before paying any money upfront. That way, you will be able to judge the quality of a web developer’s work before signing any contracts.

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