One more channel

After I had some time to reflect on our Black Week’s success, I’ve started to design our action steps for the last few weeks of December.

Our main goal — automate or outsource as much as possible going to 2020.

Because we’ll be focusing on experimenting with a lot more channels, new ideas, & scale.

There won’t be time to reflect that much.

Yup, scaling up 6x is a big deal.

Anyhow, one of the channels that worked very well for us during the black week was…

Offline marketing.

Namely — sending out postcards.

The return on the postcards sent was over 6000%+.

We didn’t want to invest too much, to begin with, so decided to test it out with 2000 postcards for people who haven’t bought from us for over 90days.

One thing to note though — it’s pretty difficult to attribute things, as they were exposed to our emails, ads etc.

However, we’ll push the test further and see how it goes.

In the next 2weeks, we’ll be working on automating this process, so we don’t have to manually upload all of the designs, rather it’s done on autopilot.

We’ll be using the same audience for that — those who haven’t bought from us for 90days and give them a discount code.

The best platform we’ve found?

We’ve researched another 2, however, Postpilot had the best quality-price balance.

Also, their stellar customer service team sealed the deal.

So if you want to give it a shot — I’ve asked them to give you a 15% discount code.

What channels are you testing? What has worked for you?

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