6 Steps to Build Your Brand as a Creative

When you see a plain black contour of an apple, with the right side bitten and cut out with a clean arched line, what comes to your mind? That’s right, Apple.

What about when you see the phrase< “Just Do It?” Nike.

And when you hear names like William Shakespeare, George Orwell, J.K. Rowling, and Ernest Hemingway — you quickly realize these are authors (even if you’re not a literature major).

But that’s the power of branding. These companies and individuals have consciously built their brands over the years to the extent that they’re synonymous with what they do. They’re also seen as an authority in their different industries, which results in credibility and trust from their target audience. Eventually, trust turns into sales.

You’re a creative who wants to build a personal brand but doesn’t know where to start. Read on to learn how to build your brand in 6 simple steps.

Before creating your brand, you need to define your unique value. This means identifying what makes you different from everyone else. Sure, you can be a talented artist or have a great voice. But what sets you apart from hundreds of other talented artists?

Only after you realize this will you be able to stand out in a crowded market. Here are the steps to take after knowing your unique value:

This step is crucial because it will help you understand who your work appeals to and their needs. Without knowing your target audience, you might create content no one wants.

To identify your target audience, start by understanding who you are as a creative. What inspires you? What motivates you? And what kind of work do you enjoy creating?

Once you have answered these questions, consider the people who would appreciate and benefit from your work. Are they young adults or middle-aged professionals? Are they interested in art, fashion, or music?

Knowing this information will help you tailor your brand’s messaging and visuals to appeal to them.

Now that you know your target audience, it’s time to build a solid online presence. This means creating a website or blog that showcases your work and provides information about you and your brand.

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